The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Rogers Subaru dedicated locally to the Love Promise?

Rogers Subaru is committed to giving back to the communities that have given so much to us. Sharing the Love goes beyond our commitment of outstanding service to our customers. As a local, family owned retailer we feel it is our obligation to Share the Love, through the partnerships with great charitable organizations of the Quad-Cities and surrounding areas, and the dedication of Rogers Subaru employees. Giving back is easy, and its the right thing to do. Leaving a positive mark in the lives of others in our community, is our Love Promise.

Lewis-Clark Animal Shelter, Helping Hands Animal Rescue
LC Valley Earth Day
Perfect Attendance Spells Success on the Palouse
Lewis Clark Valley Boys and Girls Club, LC Valley Special Olympics
Idaho Food Bank, Jackson Baldwin Foundation, Tinas Hope for the Cure

 Subaru Love Promise Heart

Love Promise Stories from Rogers Subaru

Subaru and Rogers Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here


The Clearwater Potlatch Timber Protection Association (CPTPA) has been protecting nearly 1 million acres of forestland owned by various federal agencies, state agencies, and private landowners for over 110 years. Their goal since 1905 has been to detect wildfires and extinguish them quickly to protect our precious natural resources here in central Idaho. In addition to rapid response in the case of a wildfire, the fire crews from CPTPA also perform other important work including performing prescribed burns on recently harvested acres on PotlatchDeltic and State of Idaho Trust Lands (managed by Idaho Depart of Lands). These burns reduce fire risk by removing logging slash and also prepare the area for other crews to come in and plant new trees which maintain our sustainable, healthy working forests. Recently, the guys and gals from CPTPA were out completing prescribed burning activity within the Headquarters Unit. Throughout the summer of 2018, Zoanne Anderson (a two time Subaru owner) has been helping out by running lunches and dinners out to the fireline when there have been wildfires. Generally, they have a pickup available for her to drive but during the WhitePine prescribed Burn Operation of October 12-15, all of their vehicles were being used and that is where her Subi (and the love) comes in. No provided vehicle = no problem when you own a Subaru Crosstrek! Especially when you own the RMX version created by the fine staff at Rogers Subaru! In addition to all the great features of the Crosstrek, her RMX sports a 2-inch lift, extra suspension, off-highway tires and a skid plate that takes her any place she wants to go.....even to the fireline to feed hungry wildland firefighters. For four days, loaded to the gills with Mexican food, pizza or burgers, she easily made her way off the highway and right up on to the fireline to feed those hungry and tired firefighters. To say they were appreciative would be an understatement! Wildland firefighting is a hot, dirty and dangerous job. While you have the "old heads" (such as Zoanne's husband who is a Fire Warden of the Headquarters Unit) that provide the knowledge and direction, most of the crew members are young people just finding their way in life. Their hard work and dedication to this profession is impressive. Zoanne states "having the opportunity to take care of our fire crews who are the ones to run in to help when everyone else is running out is an honor. I'm extremely pleased to be able to share that honor with Rogers Subaru!" Thanks to Zoanne Anderson for her dedication to the firefighters and as a loyal customer to Rogers Subaru!

So many mountains, so little time!  –  Sarah K

Adventures in the Tetons, WY, with my new Outback and Aliner camper. Well-equipped to explore western landscapes.

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