The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Rogers Subaru dedicated locally to the Love Promise?

Rogers Subaru is committed to giving back to the communities that have given so much to us. Sharing the Love goes beyond our commitment of outstanding service to our customers. As a local, family owned retailer we feel it is our obligation to Share the Love, through the partnerships with great charitable organizations of the Quad-Cities and surrounding areas, and the dedication of Rogers Subaru employees. Giving back is easy, and its the right thing to do. Leaving a positive mark in the lives of others in our community, is our Love Promise.

Lewis-Clark Animal Shelter, Helping Hands Animal Rescue
LC Valley Earth Day
Perfect Attendance Spells Success on the Palouse
Lewis Clark Valley Boys and Girls Club, LC Valley Special Olympics
Idaho Food Bank, Jackson Baldwin Foundation, Tinas Hope for the Cure
 Subaru Love Promise Heart

Love Promise Stories from Rogers Subaru

Subaru and Rogers Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

My Subaru Goes With Me Everywhere  –  Tara D

From the canola fields near Cottonwood to the snowy roads and mountains of Bovill, Idaho, my Subaru Crosstrek takes me wherever I want to go!!


I thought we could end the 2019 year by sharing my story about a blanket drive I have done for four years now. The blanket drive is in honor of my late daughter, Kori Day. She lost her battle with a kidney disease in 2015. Kori was always cold and especially on the days of dialysis she was exceptionally cold. Kori dreamed always of helping others and the blanket drive was her idea, only she didn't get to have it. My family and I decided we would do it for her. Rogers Subaru has helped me with my drive the last two years. The customers come to know its that time of year and have been so giving. In one of my featured pictures is a customer named Linda. Linda makes us children's blankets, 20 of them!! The blankets go to local places such as like nursing homes, a homeless warming shelter, nursery and pediatric departments of our local hospital and we keep some on hand for those in need throughout the year. My sister and nephew who live in Postfalls, Idaho, collect blankets also. They distribute to a local rehabilitation facility each year. They had such an amazing response this year that they extended their giving of the blankets to the Postfalls Police Department. The officers agreed to keep blankets in the trunks of their squad cars and give to those in need and as they see fit. This year we received about 80 blankets here locally and we could not be happier! Kori is smiling down from heaven for sure! Nothing makes a person feel more warm inside than wrapping someone in a cozy blanket from Kori. Thank you to Rogers Subaru for helping my family and I collect the donated blankets and to our generous customers, family and friends. We appreciate each and every one of you!

Finding Fur-Ever Homes by Becky S  –  Tara D

When you adopt from a shelter, you are truly saving a life! Many of the animals that come in to the shelter have not had a fair chance at life, and they deserve just that. Every animal available for adoption at the Lewis Clark Animal Shelter has been vaccinated, spay/neutered, and micro-chipped. October was an incredible month for LCAS. The incredible support received during October included several adoption events and LCAS was fortunate to have Roger’s Subaru provide new adoption toys to celebrate the adoptable paws new beginnings. Adopting a homeless pet is truly a selfless act that gives a pet the chance to enjoy a happy, fulfilling life. They will in turn reward you with their loyalty, companionship and unconditional paw love. The amazing addition of new pet toys for our adoption families continues to be a highlight!Every animal deserves a place to call home. We are proud to report amazing October adoption numbers! A total of 29 dogs were adopted to new fur-ever homes. Through the support of LCAS foster volunteers the average of kittens saved has increased significantly in 2019. As kitten season continued at a high steady pace since spring, we had a high adoption count in October. October cat adoption numbers totaled 83 which included 31 from our foster program, plus the shelter had an additional 7 Barn Buddy adoptions. The LCAS staff and volunteers take pride in the care they provide to every shelter animal with the love and support as if each animal were their very own. LCAS is grateful over 100 animals in October are off the streets and into loving homes they deserve. Together we can save more lives and through the support of the October Pet of Week Promotions provided by Roger’s Subaru, the adoptable paws at the shelter were spotlighted and adopted within days! We are grateful for the ongoing support shown through Roger’s Subaru and Subaru’s love for animal rescues. The animals that are rescued deserve to be adopted and find a loving fur-ever home. The Lewis Clark Animal Shelter’s mission is to promote the humane treatment of animals, prevent cruelty to animals and provide education to enhance the human-animal bond and to end pet over-population through an aggressive spay/neuter campaign.


The Clearwater Potlatch Timber Protection Association (CPTPA) has been protecting nearly 1 million acres of forestland owned by various federal agencies, state agencies, and private landowners for over 110 years. Their goal since 1905 has been to detect wildfires and extinguish them quickly to protect our precious natural resources here in central Idaho. In addition to rapid response in the case of a wildfire, the fire crews from CPTPA also perform other important work including performing prescribed burns on recently harvested acres on PotlatchDeltic and State of Idaho Trust Lands (managed by Idaho Depart of Lands). These burns reduce fire risk by removing logging slash and also prepare the area for other crews to come in and plant new trees which maintain our sustainable, healthy working forests. Recently, the guys and gals from CPTPA were out completing prescribed burning activity within the Headquarters Unit. Throughout the summer of 2018, Zoanne Anderson (a two time Subaru owner) has been helping out by running lunches and dinners out to the fireline when there have been wildfires. Generally, they have a pickup available for her to drive but during the WhitePine prescribed Burn Operation of October 12-15, all of their vehicles were being used and that is where her Subi (and the love) comes in. No provided vehicle = no problem when you own a Subaru Crosstrek! Especially when you own the RMX version created by the fine staff at Rogers Subaru! In addition to all the great features of the Crosstrek, her RMX sports a 2-inch lift, extra suspension, off-highway tires and a skid plate that takes her any place she wants to go.....even to the fireline to feed hungry wildland firefighters. For four days, loaded to the gills with Mexican food, pizza or burgers, she easily made her way off the highway and right up on to the fireline to feed those hungry and tired firefighters. To say they were appreciative would be an understatement! Wildland firefighting is a hot, dirty and dangerous job. While you have the "old heads" (such as Zoanne's husband who is a Fire Warden of the Headquarters Unit) that provide the knowledge and direction, most of the crew members are young people just finding their way in life. Their hard work and dedication to this profession is impressive. Zoanne states "having the opportunity to take care of our fire crews who are the ones to run in to help when everyone else is running out is an honor. I'm extremely pleased to be able to share that honor with Rogers Subaru!" Thanks to Zoanne Anderson for her dedication to the firefighters and as a loyal customer to Rogers Subaru!

So many mountains, so little time!  –  Sarah K

Adventures in the Tetons, WY, with my new Outback and Aliner camper. Well-equipped to explore western landscapes.